Nonprofits across the globe are struggling to meet the double bottom-line of financial and social returns. In addition, most nonprofit organizations face trouble with outdated and/or siloed technology that hinders workflows and communication.
While 2020 brought about uncertainty, constant pivots and re-prioritization, it also shined a light on nonprofit organizations need to invest in a CRM to manage program and fundraising data!
According to reports, simply adopting a cloud-based CRM technology can cut down operational costs by 20%. CRMs are great investments that can help nonprofit organizations track their donation records, centralize databases and programmatic data, and run campaigns more effectively.
Digitalizing fundraiser campaigns with easy management
The digital platform allows the nonprofit organizations to explore new areas and techniques to reach out to new donors more effectively than ever. It pushes campaigns and makes use of 100% of the database to generate relevant insights and reports to act upon.
Today, over 67% of the donation campaigns are held online, and 55% of the audience engaging with nonprofit organizations over social media contributes to the goal. Considering these numbers, now is the time for nonprofit organizations to use CRMs to capture data and utilize it to the fullest.
What are the perks of using CRM for nonprofit organizations?
CRMs gives you access to a centralized database made up of aggregated data from across the organization. It is an easily accessible and secure repository that includes a number of fields, including custom, to segregate the data. It can also track different donor interactions done on different channels and gather them to formulate accumulative or individual reports.
CRMs also helps to segment the audience and donor as per decided criteria. Nonprofit organizations work with a wide spectrum of donors as such individuals, foundations, and government agencies. This helps nonprofit organizations to segment their outreach based on donor preferences alongside management of donor cultivation for grants and major gifts. In addition, donation processes can be fully automated with basic workflow and streamlined with minimum efforts.
Communication is a key aspect of a business, and nonprofits are no exception. With a wide array of donors, the means of digital and direct mailing communication can also differ. This makes managing communication channels a tough job, but CRMs can handle them with ease. CRMs can aggregate communication across every channel to a unified dashboard so that your team can monitor and effectively switch between different channels without breaking a sweat.
Personalizing Donor Experience
One of the great benefits of using CRM is the possibility of personalizing the donor’s data. It can help your marketers to develop better and more compelling content for each donor type for effective engagement. This also allows you to curate marketing campaigns depending on the interests and preferences of the donor.
CRMs help nonprofit organizations maintain their previous donors and allow them to get new ones. The technology of automated mailing and social media posting saves your marketers’ time and effort in grasping potential donors’ attention.
CRM Insights and Reports
Your team can benefit from accurate reporting and insights provided by the CRM. An agile CRM can even include dashboards to represent data in graphs and charts. This helps generate reliable insights on reports, consisting of a wide array of details ranging from the donation amounts to email open rates and latest engagement.
Last but not least, CRMs can actively reduce the stress and workload of your team. It helps them accelerate the workflow and automate administrative tasks like logging calls and emails to better curate campaigns. CRMs eliminates the data silos out of your system, which gives your team more information and data points from which to work.
Why Salesforce is the best CRM for nonprofit organizations?
Nonprofit organizations need to rely on long-term relationships with their donors. This makes it important to select a CRM that is not just cost-effective but helps you create strong bonds with the donors.
Salesforce is the World’s #1 CRM and one of the best choices for nonprofit organizations. It is an integrable platform for nonprofit organizations to manage their entire campaigns with ease. With agility, Salesforce CRM also helps you track and measure campaigns effortlessly and uses Artificial
Intelligence (Einstein) to generate actionable insights for your team. Salesforce is used by over 45,000 nonprofit organizations and has a Nonprofit Cloud dedicated to serving nonprofits.
Here are some unique benefits of the Salesforce Nonprofit Cloud:
Constituent Data Management
Nonprofit Cloud helps capture the constituent data from the donors and provides specific fields to store each data type and enable easy reporting. These fields can be customized as per your database requirement.
Nonprofit Cloud has campaign management functionality that helps set up and track fundraising and event campaigns. It allows you to set up a peer-to-peer fundraising, online giving pages, and gives other functionalities like matching gifts and grant applications.
Nonprofit Cloud can be expanded with Einstein and Salesforce Analytics, which provides deeper reporting on donor acquisition, fundraising campaign performance, event performance, progress, and survey results. These reports can be displayed on the dashboards, which can be configured within a few clicks.
As a Nonprofit, you get access to the Power of Us Hub, a community of other nonprofit users and partners which helps users ramp up quicker and find solutions to common nonprofit needs. Plus you get advice on the Salesforce connected app ecosystem and which ones would work best for your organization.
Other than just Nonprofit Cloud, Salesforce has a huge range of tools and products like Marketing Cloud, Service Cloud, Campaign Builder, etc. to help you grow.
Nonprofit organizations require intense care and best practices to unleash the true potential of their CRM. It is important to implement Salesforce with a well-planned roadmap that addresses your long-term and short-term goals effectively.
We at DemandBlue, help you implement Salesforce for your nonprofit with our agile services and extensive expertise.