DemandBlue enabled omnichannel campaigns and increased constituent engagement and fundraising

About the Client

The client is a leading nonprofit organization providing humanitarian care and life-saving aid.

  • DemandBlue enhanced and automated Salesforce Marketing Cloud Engagement to help the client create, schedule, send, and track marketing campaigns and journeys to its prospects on time.
  • Provided ongoing support and monthly scorecard on the performance of their campaigns
  • Enabled mobile channel for campaigns which resulted in increase in fundraising.
  • Optimized the email journeys to improve reachability and open rates of email broadcasts.
  • The engagement with their constituents increased
  • Increase in fundraising due to improved multichannel campaigns
  • Monthly scorecard provided better visibility and attribution of marketing campaigns.

Salesforce: Sales Cloud

Technologies: Apex, Flows