Client Increased the Personalization for Subscribers and Reduced Disruptions of Donations
About the Client
The client is a leading nonprofit fellowship building bridges between Jews and Christians to help people with humanitarian care and life-saving aids.
solution
- Created reminder journeys for expiring and declines of credit cards.
- Created personalized touchpoints across mobile messaging and emails.
- Set up reminders separately for both expiring and declining credit card holders.
Benefits
Increase in personalization of subscribers’ journey and retention of donors.
Minimized the disruption of donors by 86%.
Salesforce: Marketing Cloud Engagement
Technologies: Server Side Java Script, SQL, Journey Builder
