Client Increased the Personalization for Subscribers and Reduced Disruptions of Donations

About the Client

The client is a leading nonprofit fellowship building bridges between Jews and Christians to help people with humanitarian care and life-saving aids.

  • Created reminder journeys for expiring and declines of credit cards.
  • Created personalized touchpoints across mobile messaging and emails.
  • Set up reminders separately for both expiring and declining credit card holders.

Increase in personalization of subscribers’ journey and retention of donors.
Minimized the disruption of donors by 86%.

Salesforce: Marketing Cloud Engagement

Technologies: Server Side Java Script, SQL, Journey Builder