Seven things to consider before implementing Salesforce Program Management Module (PMM) for Nonprofits

Salesforce Program Management Module (PMM) is a comprehensive project management solution designed specifically for nonprofits. The platform allows nonprofits to manage their programs, track their impact, and make upgrades, all within Salesforce. Its prebuilt features and tools enable nonprofits to experience seamless project planning, execution, and evaluation.Why should you use PMM for nonprofits when other affordable tools are available? It’s because it helps you make quicker decisions with confidence. With PMM, you quickly measure the impact of programs and identify areas of improvement instead of guessing what went wrong. Moreover, it provides transparent program outcome reports that help you demonstrate impact to donors, funders, and other stakeholders.

This beginner’s guide will discuss critical factors nonprofits must consider before implementing Salesforce PMM.

Organization Objectives

The first step to implementing a successful PMM is identifying your key objectives. Every nonprofit must understand what they want to achieve through PMM and align its implementation with its overall strategic goals. For example, if a nonprofit’s primary objective is to improve program impact, it must ensure that its PMM implementation includes impact tracking, outcome measurement, and program evaluation features.

Aligning PMM implementation with your objectives is significant to ensure the tool is used effectively.

Team Structure

It is vital to analyze and understand your team structure and its responsibilities before implementing PMM. This includes identifying team members involved in the implementation and their daily activities. For example, nonprofits need to assign a project manager to oversee the implementation and ensure it stays on track.

Communication and collaboration play an important role here. Each nonprofit team member must communicate and work well with the others to achieve their objectives. Promoting collaboration and open communication is one way to ensure successful implementation.

Data Management

Maintaining clean data is fundamental. Nonprofits must ensure that their data is accurate, complete, and up-to-date. PMM relies on data to generate reports, measure impact, and evaluate programs. With accurate and complete data, nonprofits can achieve their program management objectives.

This includes understanding the data quality, completeness, and accuracy. By analyzing data, nonprofits can easily identify areas for improvement and implement data cleaning and management processes.

Data governance policies

Nonprofits should establish policies and procedures for data entry, management, and sharing. This includes defining data ownership, data security, and data access. By establishing data governance policies, nonprofits can ensure that their data is consistent and secure. Nonprofits avoid potential breaches, stay compliant with regulations, facilitate better decision-making, and build trust and credibility with stakeholders. Here are some of the best practices to improve data governance.


PMM provides nonprofits with a wide range of customization options. Nonprofits need to understand these customization options before implementing PMM. This includes understanding the available features and tools and how they can be customized to meet the organization’s specific needs.

By identifying the level of customization needed, nonprofits can ensure that they are not implementing unnecessary, complicated features. So, make it less complex and more user-friendly.

User Adoption

User adoption is the key to successful PMM implementation. Nonprofits need to ensure that their staff members are using PMM efficiently post-implementation. This includes understanding the training needs of staff members, addressing any concerns or resistance to change, and providing ongoing support and training to promote user adoption.

Budget and Timeline

Nonprofits need to understand the costs and timeline associated with PMM implementation. This includes identifying the funding sources, allocating resources, and setting realistic timelines for implementation. Outlining a budget and timeline can ensure that PMM implementation is successful and stays on track.

Monitor the implementation progress, which helps you adjust your tasks if needed. So, identify any challenges or issues during implementation and make necessary changes to ensure the project is completed on time.

Why should you partner with DemandBlue to achieve successful Salesforce PMM implementation?

DemandBlue experts have decades of understanding and experience in serving the nonprofit sector. We have successfully implemented many customized PMM projects to streamline operations and manage donor relationships.

Our team ensures that you define your goals and leverage the full power of Salesforce to quickly improve your outreach, fundraising, and impact. Our cost-effective solutions, such as the pay-as-you-use engagement model, provide flexibility to scale up or down your resources based on changing needs, ensuring you get the most out of your investment.