Dreamforce 2022 Recap for Nonprofit & Education Organizations

We were glad to be back with our Trailblazer Community for Dreamforce 2022! The 20th year of this innovative tech conference was an experience filled with great moments of community collaboration – Team DemandBlue shares the recap of Dreamforce findings, friends, and fun! So, let’s get the party started!

Our Head of Nonprofit, Arturo Ordoqui, started the week at the Celebration of Community event. Filled with friends from our NGO & EDU, this event hosted by Salesforce.org kick-started our Dreamforce festivities on Monday night with connection and community at the San Francisco Exploratorium. Exploring the museum geared our minds to learn all the new Salesforce innovations that were sure to be revealed at Dreamforce. Then, with our calendars filled with Blu’s picks of impactful sessions, we became all set to blaze the trails for the next three days.

Dreamforce Main Keynote Highlights:

We assembled to see the family reunion on the main stage at #DF22 Day 1 with the keynote by co-CEOs Marc Benioff and Bret Taylor, along with special guests!

“Salesforce isn’t Salesforce without Dreamforce! A new day for customer magic at the Great Reunion at Dreamforce 2022.” – Marc Benioff

Salesforce practices a driving impact on their innovation. Their tech for good efforts yielded several positive contributions to our ecosystem — a notable feat for the world’s largest enterprise apps company.

Here are Salesforce’s facts & figures of impact:

  • More than 260k calls, chats, and texts to prevent suicide
  • 30 Million dollars raised for the Ukraine crisis
  • 3.6 Million youth served this year
  • 950 Ukrainian children evacuated

In addition to helping the people, Salesforce also helps the planet with #TeamEarth initiatives by introducing the Net Zero Marketplace, a hub to engage everyone in climate action for the Ecopreneur Revolution. This global marketplace allows Trailblazing ecopreneurs to discover projects aligned to their values and purchase carbon credits via Salesforce’s trusted & transparent digital experience, which has become a new currency in saving our environment.

The most magical unveiling at the keynote revealed Salesforce Genie, a hyper-scale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real-time.

Welcome to the Salesforce ecosystem Genie, the Rabbit! Team DemandBlue is excited to see Genie work its magic for nonprofits with Salesforce Marketing Cloud. With Genie, our Nonprofit Marketing Cloud Accelerators step up to new heights as real-time personalization, journey orchestration, and business messaging comes into the picture to personalize every moment of the organization with real-time data!

Nonprofit Hour Highlights:

Dreamforce Day 2 welcomed the nonprofit community to drive their missions forward with the nonprofit hour showcase on the main stage. Led by Salesforce.org’s Lori Freeman and David Slater, we witnessed the success stories of impact organizations across the globe!

DemandBlue is proud to provide consulting services for our customers!

Read our success stories here

The magic of Genie continued today with a spotlight on ‘how’ Salesforce Genie for Nonprofit works to help you drive impact by creating stakeholder magic by:


With Salesforce Genie, your staff is empowered to do more!


AI and personalized experiences create robust stakeholder personas


The time is NOW to use your Salesforce data and insights to deliver impact faster!

Education Hour Highlights:

Day 3 inspired Trailblazers to see how education extends beyond the walls and compounds of campus with the EDU showcase on how to ‘Wow Your Students to Lifelong Success. With Salesforce, we can Imagine a world where real-time data brings in the right resources for potential and current students! Career prospects and belongingness are pillars for students around the world to apply to Universities and Colleges. Salesforce Education Cloud and Student 360, powered by Salesforce Genie, empowers these values.

We got to know about how USC Annenberg had taken this to practice in their transformative vision to inspire student success with real-time data. Salesforce helps EDUs, like USC, to innovate the future of Education with Salesforce Education Cloud for Student Success. USC Success showcase shared these tools to help

Direct your data

With tools like Data Mover, building an intuitive tool set helps bring career data into Salesforce while preventing duplicative data from bogging down your programs.

Guidance Center

For Student Success Hubs, gather market trends into building curricular data and industry partner data to reveal an architecture for your institution.


Gather your student data into Admissions Connect for real-time student success.

As education is a foundation for creating an equitable society, Salesforce values empower EDUs, one student at a time!

DemandBlue @ Dreamforce 2022:

These were our key findings for Nonprofit & Education Institutions at Dreamforce 2022. The learning doesn’t stop here, with Salesforce+ YOU can see all the Dreamforce action on your screens, anytime, anywhere, for FREE — browse through these recommended collections today:

Special shoutout for our favorite part of Dreamforce, the connections! Team DemandBlue was grateful to see so many of our community clients, partners, and friends all week long to collaborate on our unified efforts to create a greater impact for our missions together.

Chatting with our clients from USOPC for our work to enable their athletes with Salesforce powered platforms.

Huddled at the campgrounds with our partners at Mogli. Together we help nonprofits do so much S’MORE for engagement with volunteers, donors, clients, and more: Text to Impact Webinar Recap Blog

Our friends at Salesforce.org alliance helped us create a greater impact with Salesforce for Salesforce!